Novi Pazar (Serbian Cyrillic: Нови Пазар, lit. "New Bazaar" pronounced [nôʋiː pǎzaːr]) is a city located in the Raška District of southwestern Serbia. As of the 2011 census, the urban area has 66,527 inhabitants, while the city administrative area has 100,410 inhabitants. The city is the cultural center of the Bosniaks in Serbia and the historical region of Sandžak.