08/13/2023 ~ 08/17/2023

Compete for the most steps. Maximum of 30000 steps per day.

Allowed activities: pedometer and GPS tracked walks, runs & hikes, treadmill sessions, and guided workout sessions. No manually input activities.

Challenge Goals (over 5 days): Gold at 80,000 total steps, Silver at 60,000 total steps, Bronze at 40,000 total steps. Prizes: At the end of the challenge period, the top 3 walkers in each level (Bronze, Silver, Gold) will have their choice of B+M collection prizes. Remaining prizes will be drawn via lottery for all other participants. A daily “shoutout” of achievers will be shared on social media.

This challenge is being organized to support the National Alopecia Areata Foundation (NAAF). In 2021, Beatrice’s 5 year old daughter, Perla, was diagnosed with Alopecia Areata, an autoimmune disease that attacks hair follicles. In a span of a few months, Perla lost all hair on her scalp, eyebrows and eyelashes. Some may think “it’s just hair,” but alopecia areata affects an individual’s mental and social health, especially when it happens to children. Visit Naaf.org to learn how Alopecia Areata affects children of different ages and how you can help them talk about their condition with friends, teachers, and classmates. The FDA currently has 3 types of jak inhibitors available for those 18 and older, and 1 type for 12 and older. Jak inhibitors can be prescribed to kids under 12 through the right medical and insurance channels. Beatrice is open and available to assist with any questions.